Artificial Intelligence & SEO: 5 Strategies You Need to Follow
by Profit
- 2.2KREADS
Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.
These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.
Here’s an example of a one such search query:
‘what is the name of the building where star wars shooting was held’
Here’s what Google returns:
Google shows direct answers to the query before showing any organic search results.
Moreover, Google returns a list of searches based on the current search query entered by the user.
This not only helps the searcher find an exact answer to the query but also presents with a list of relevant searchers to assist further.
This is an example of the power of RankBrain at work.
How to Win the Game of Artificial Intelligence in SEO
From the above example, it’s easy to conclude that artificial intelligence in SEO is here to help searchers arrive at more relevant, if not most important, results.
How can SEO professionals survive in this tricky environment?
Here are five strategies that you need to follow.
1. Intelligently Optimize Your Keywords
Adopt the power of 3G’s when it comes to keyword research. 3G stands for:
- Gathering keywords
- Grouping keywords
- Generating exemplars
You can start by gathering keyword data from a keyword tool, such as Moz. It automatically shows grouped keywords based on your main target keyword.
The next step is to create exemplars, which are keywords that have the highest potential of representing similar keyword phrases. For example, instead of creating five different landing pages for keywords like:
- “seattle apartment costs”
- “apartments in seattle”
- “apartments for rent in seattle”
- “studio apartments in seattle”
- “cost of living in seattle”
You create just one pillar page based on the exemplar keyword like “cheap apartments in seattle” that has the power to rank on Google for all similar search queries.
Moreover, it is always recommended to check the searches related to the section on Google SERP for identifying keyword phrases that you should be optimizing for.
2. Use Cluster Analysis & Predictive Analytics
How about feeding all your goals into the computer and let the software generate a design that complements your users well? This is what we can achieve with generative design.
We use this concept under cluster analysis and predictive analytics.
Cluster Analysis
SEOs should use techniques like cluster analysis to create topic clusters, which simply means auditing your current pages and grouping them into topics. This not only helps to improve the PageRank distribution, but also helps the search engines to identify pages based on a certain topic.
The structure is based on the main pillar content and nodes of sub-content that all links to the main pillar content. This gives search engines a clear signal that the pillar content has more authority on the given topic, allowing it to rank higher in the search results.
Predictive Analytics
You need to forecast the peak search demand for target keywords. Tools like Google Trends gives us data that looked backward but predictive analytics has the power to look into the future and identify the search trends that will help to improve sales.
With proper forecasting, a marketing manager should be able to:
- Work with a brand marketing agency to improve PR when the search trends are declining.
- Improve on-site content and produce new content pieces for additional brand exposure on low season.
- Assist the paid marketing team to run additional campaigns to cater the increasing demand of the searchers during peak season.
- Assist the partner hotels to ensure the availability of rooms during peak times or run additional campaigns to get in more customers during low times.
3. Leverage the Power of Customer Reviews
Marketers have loads of data in the form of text, images, video, and audio files. User reviews play an important role in it. Reviews written by people use real language that people might also want to ask Google.
For example, a review left by a customer might say “this place has amazing seafood at an affordable price” this sentence will help Google analyze and return the business in the search results when people search with a query such as “the best seafood restaurant on a budget”.
SEO pros should capitalize on this power to gain lots of positive reviews for the business.
The first requisite is having a complete and optimized Google My Business listing. The business should be visible on Google local in order to get in front of as many customers as possible. Google Maps marketing is a necessary component in enhancing local visibility.
User reviews enable businesses to rank higher on Google for lots of newer search queries where Google considers the business to be relevant based on review text left by the users.
4. Accurately Predict Shopper’s Needs Using Customer Data
Nowadays, marketers have loads of data but fewer direct recommendations based on the data. It would be great if you can get a comprehensive view of each customer from your CRM.
This is what a platform like Salesforce Einstein offers. Einstein delivers predictions and recommendations based on the existing customer data so that you have the crucial insights to help the customer complete a sale.
As a marketer, you should be able to predict the shopper’s needs much before they do. Black Diamond Equipment, a ski equipment e-commerce retailer, was able to raise sales by taking an active role in predicting customers needs. It utilized natural language processing to predict shopper needs based on the previous browsing habits of the customer and the past purchases.
5. Use AI-Powered Chatbots to Pull Customers Toward a Sale
One of the most widely used components of artificial intelligence is the chatbot. Bigger brands are already using chatbots to assist customers in making a sale.
The Whole Foods Messenger bot was launched in 2016. It allows users to search for recipes, products, and food inspirations. This is a fantastic way to engage customers without asking them to search for information.
A chatbot behaves more like a friend and engages in active conversation in a similar manner as a human will do. Moreover, a chatbot never sleeps and is able to assist the customer 24/7. It personalizes the customer behavior and helps to build a solid relationship.
If you aren’t using chatbots already, it’s time to start thinking seriously about having a chatbot to help your customers in their purchase journey.
Conclusion
RankBrain is already in place, chatbots are busy helping users, and bigger brands are constantly relying on CRM data to make decisions based on predictive analysis.
We have already entered the era of AI-powered SEO. Utilizing it is now a necessary and crucial element of the overall SEO strategy.
Image Credits
All screenshots taken by Guy Sheetrit, August 2017.
https://www.searchenginejournal.com/seo-artificial-intelligence/212076/
On – 22 Sep, 2017 By Guy Sheetrit
Recommended Posts
Local SEO in 2018: 12 Tips to Build Local Engagement
March 27, 2018
15 Link Building Tactics to Supercharge Your SEO Efforts
March 27, 2018
Comments
Comments are closed.
never match on tinder
Artificial Intelligence & SEO: 5 Strategies You Need to Follow – Miami SEO
free philippines dating site
biggest free dating sites
free senior dating sites reviews
100 free nigeria dating site
free nudist dating sites
free online dating and chatting site
biggest free dating website
blind dating sites free
free facebook dating
absolutely 100 free dating sites
website for dating for free
free dating search uk
100 online free dating
quick keto dinner
keto cleanse
cheap keto diet
free mature gay dating https://gaychatus.com/
connexions gay dating https://freegaychatnew.com/
arab gay dating website https://gaydatingzz.com/
adult gay dating sites https://gaychatgay.com/
squirt gay dating site https://gaydatinglosangeles.com/
100 free gay dating websites https://gay-singles-dating.com/
gay dating in your 40s https://gayedating.com/
gay arab dating https://dating-gaym.com/
writing the essay nyu https://essaywritercentral.com/
write and essay https://essayghostwriter.com/
writing essay conclusion https://essaypoints.com/
topwritemyessay.com https://essaysnet.com/
writing an essay introduction https://essaytag.com/
expository essay writing https://online2casino.com/
what to write in a college essay https://onlinecasinos4me.com/
casino online real money usa https://casinoonlinek.com/
free casino bonus no deposit https://onlinecasinoad.com/
bingo casino online https://casinosonlinex.com/
pay someone to write your essay https://buy1essay.com/
writing good essays https://multiessay.com/
writing a 5 paragraph essay https://essaytodo.com/
write a good essay https://dollaressays.com/
free ios sex games https://sexgameszone.com/
free download sex games https://sexygamess.com/
horse sex games https://sexgamesx.net/
college sex games https://sex4games.com/
strip poker sex games https://cybersexgames.net/
online casino no deposit bonus https://casinogamesmachines.com/
golden nugget online casino michigan https://conline-casinos-hub.com/
online casino free bet https://casinoonlinet.com/
insta keto reviews https://ketogenicdiets.net/
maltodextrin keto https://ketogendiet.net/
keto fruit https://ketogenicdietinfo.com/
keto carb calculator https://ketogendiets.com/
writing a response essay https://anenglishessay.com/
write a reflection essay https://topessayswriter.com/
pay someone to write your essay https://yoursuperessay.com/
writing personal essays https://howtowriteessaytips.com/
writing essay for college https://checkyouressay.com/
gaydar gay dating https://gayprideusa.com/
gay fetish dating site https://gayfade.com/
critical and creative thinking https://criticalthinkingbasics.com/
intellectual standards of critical thinking https://criticalthinking2020.net/
critical thinking assessments https://uncriticalthinking.com/
college admission essay example https://choosevpn.net/
conclusion essay example https://topvpndeals.net/
how to write a hook for an essay https://tjvpn.net/
costco essay https://thebestvpnpro.com/
ap lang argument essay example https://vpn4home.com/
essay topics https://vpnshroud.com/
essay concerning human understanding https://vpnsrank.com/
rewrite my essay https://vpn4torrents.com/
how to quote someone in an essay https://windowsvpns.com/
2rampant
1excruciating
dating site for gay https://gaypridee.com
republican gay dating ap https://gay-buddies.com
gay dating app https://gayprideusa.com
best gay dating app for android https://speedgaydate.com
gay teen dating https://gayfade.com
gay dating madison wi https://gaysugardaddydatingsites.com
i have no gay friends cuz everyone sees me as a potential dating partner https://gaypridee.com/
free gay sex chat https://gaytgpost.com/
gay live chat rochester https://gay-buddies.com/
best dating apps for gay https://speedgaydate.com/
myvegas slots on facebook https://freeonlneslotmachine.com/
slots garden https://candylandslotmachine.com/
zynga wizard of oz slots https://pennyslotmachines.org/
river slots sweepstakes https://slotmachinesworld.com/
skill slots app smt4a https://slotmachinesforum.net/
american buffalo slots https://beat-slot-machines.com/
free caesars slots online https://download-slot-machines.com/
slots pictures https://www-slotmachines.com/
free kronos slots for fun https://slotmachinegameinfo.com/
dissertation writing plan https://buydissertationhelp.com/
writing doctoral dissertation https://dissertationwriting-service.com/
rutgers dissertation proposal help https://help-with-dissertations.com/
online dissertation writing service https://mydissertationwritinghelp.com/
liberty university dissertation https://dissertations-writing.org/
history dissertation help https://helpon-doctoral-dissertations.net/
3afghanistan
search writing help https://professionaldissertationwriting.org/
dissertation proposal methodology example archived https://professionaldissertationwriting.com/
writing a dissertation in a day https://helpwithdissertationwritinglondon.com/
writing a dissertation introduction https://dissertationwritingcenter.com/
phd dissertation writing https://dissertationhelpexpert.com/
custom dissertation writing https://accountingdissertationhelp.com/
dissertation help service quality https://examplesofdissertation.com/
proposal and dissertation help 2000 words https://writing-a-dissertation.net/
dissertation editing https://bestdissertationwritingservice.net/
dissertation printing https://businessdissertationhelp.com/
dissertation vs thesis https://customdissertationwritinghelp.com/
citing a dissertation https://writingadissertationproposal.com/
phd dissertation example https://dissertationhelpspecialist.com/
writing a proposal for your dissertation https://dissertationhelperhub.com/
proquest dissertation https://customthesiswritingservices.com/
win real money online casino for free https://download-casino-slots.com/
atlantic city online casino https://firstonlinecasino.org/
borgata online casino atlantic city https://onlinecasinofortunes.com/
lucky casino online https://trust-online-casino.com/
usa casino online https://onlinecasinosdirectory.org/
online casino free bonus https://9lineslotscasino.com/
online casino greece https://free-online-casinos.net/
online casino malaysia https://internet-casinos-online.net/
vegas world free online casino games https://cybertimeonlinecasino.com/
lotus casino online https://1freeslotscasino.com/
gunlake online casino https://casino-online-roulette.com/
new casino online https://casino-online-jackpot.com/
bingo casino online marc lugtenber https://onlineplayerscasino.com/
greektown online casino https://ownonlinecasino.com/
bovada online casino https://all-online-casino-games.com/
legal online casino https://casino8online.com/
softether vpn https://freevpnconnection.com/
vpn free ip address https://shiva-vpn.com/
free india vpn https://freehostingvpn.com/
free vpn apps https://ippowervpn.net/
business vpn small https://imfreevpn.net/
fastest free vpn https://free-vpn-proxy.com/
vpn reviews https://rsvpnorthvalley.com/
does pof allow for gay dating https://datinggayservices.com/
top dating sites https://freephotodating.com/
good dating sites https://onlinedatingbabes.com/
meet woman https://adult-singles-online-dating.com/
singles websites https://online-internet-dating.net/
indian dating https://speedatingwebsites.com/
free site for dating https://datingpersonalsonline.com/
dating sifes https://wowdatingsites.com/
online dating best sites https://lavaonlinedating.com/
free datings site https://virtual-online-dating-service.com/
date online personal https://zonlinedating.com/
tinder online https://onlinedatingservicesecrets.com/
bally online casino https://onlinecasinos4me.com/
casino free online https://online2casino.com/
best pa online casino https://casinosonlinex.com/
free gay phone chat trial https://newgaychat.com/
fcn free gay chat free chat network https://gaychatcams.net/
gay chat random x4 https://gaychatspots.com/
free gay radom ewb chat https://gay-live-chat.net/
live gay young male sex chat rooms https://chatcongays.com/
gay chat led roulette https://gayphillychat.com/
m4m chat phone free rochester ny gay https://gaychatnorules.com/
gay video chat tumblr https://gaymusclechatrooms.com/
random gay video chat https://free-gay-sex-chat.com/
chat for free gay webcam https://gayinteracialchat.com/
local gay chat https://gaymanchatrooms.com/
do my college paper https://sociologypapershelp.com/
buy paper online https://uktermpaperwriters.com/
dltk custom writing paper https://paperwritinghq.com/
pay for someone to write your paper https://writepapersformoney.com/
buying papers https://write-my-paper-for-me.org/
i will pay you to write my paper https://doyourpapersonline.com/
write my paper apa style https://top100custompapernapkins.com/
pay to write papers https://researchpaperswriting.org/
write my paper in apa format https://cheapcustompaper.org/
white paper writing services https://writingpaperservice.net/
write my paper please https://buyessaypaperz.com/
paper writing services best https://mypaperwritinghelp.com/
write my paper for me https://writemypaperquick.com/
best custom paper writing service https://essaybuypaper.com/
paper help writing https://papercranewritingservices.com/
paper writing services https://ypaywallpapers.com/
papers help https://studentpaperhelp.com/