Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic...
Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO...
Sergey Grybniak 734 READS Earning your first dollar in e-commerce is fairly simple. You’re selling a product. But what if you own a publication or media site? To start making...
Josh McCoy 1.9K READS If you’ve ever helped lift a new brand off the ground and generate a large amount of organic visibility, you know that doing so is no...
How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is...
Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if...
Tamar Weinberg 2.9K READS For those of you with a brick-and-mortar business location, you’re familiar with the concept of accessibility and why it’s a necessity for any company that intends...
Effectively optimizing a small business for better search rankings is no “small” feat. Today, we are going to look at the steps you should be taking in the first 30...
Chuck Price 3.1K READS Schema markup, found at Schema.org, is a form of microdata. Once added to a web page, it creates an enhanced description (commonly known as a rich...
5 Types of Content to Boost Local SEO Local SEO is a practice that some organizations still habitually ignore. Why? Because of a misguided judgment that it is only valuable...