A Complete Local SEO Checklist

Maddy Osman 7.4K READS Local SEO has a lot in common with traditional SEO. However, in some ways, it’s completely different. One of the major differences between local SEO and “regular” SEO is how you target customers. For example, when doing local SEO you must always keep geography in mind when targeting your keywords. This is because proximity to searcher is a key local search ranking factor. If your business doesn’t show up when someone in your location performs a search, that’s a huge missed opportunity. One of your competitors is taking customers – and money – out of your pocket. Luckily, local SEO can fix that for you. Yes, it will take time and effort, but it’s worth it. Ready to start winning more local customers? Here’s a complete local SEO checklist to help you. Local SEO: Optimizing Your Website Define your location strategy. Multi-practitioner businesses (e.g., medical, legal) have different, more complicated strategies when compared to a single location, brick-and-mortar business or a home-based business. Create a contact, about, and home page on your website. On the contact page, include the complete name, address, and phone number (NAP) for each location. For businesses with less than 10 locations, list all the addresses in the website’s footer. If you don’t want to include your business address for privacy reasons, don’t publish it. Instead, make sure to include all phone numbers that are used for business purposes, and make them visible on the website. Ensure phone numbers are clickable via mobile. Ensure all NAP entries are consistent everywhere they are mentioned on the website. Add a Google Map to the Contact page so that customers can easily find you and to further optimize for local SEO. Use Schema structured data markup to help Google more easily identify your local business. Complete your Google My Business page, and verify your … Continue reading A Complete Local SEO Checklist