Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Google Is Leaving You Clues to Help You Rank Higher - Know Where to Look
Image via Shutterstock.

Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀

The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies that are leaving people disappointed.

Search engine optimization is changing

With the help of AI, machine learning and years of data, search engines are getting better at predicting what people want.

At the recent Call to Action Conference, Seer Interactive founder Wil Reynolds explained that as search engines become more concerned with solving people’s problems, the old SEO toolset is going to be thrown for a curve:

My bet is on people signals in the algorithm becoming how we’re going to see ourselves ranking better and better. Google’s algorithm is going in a direction of better understanding what people want.

In other words, the search race is no longer simply about keywords — it’s about being a trusted brand committed to solving people’s problems.

Find clues to solve prospects’ problems

The good news is there are a few places you can start looking to see what your customers want, so you can then deliver.

Here are two places Wil suggests any marketer can look to better solve their customers’ problems and start seeing better results.

Clue #1: Comparison search queries

When your future customers are in the evaluation stage of their journey, they’re likely comparing you with your competitors. They’re typing in things like “best,” “compare” and “reviews.”

These keywords indicate that they’re not necessarily sold on you yet — they’re looking for a comparison. Knowing this, how can you discover exactly what they want so you can serve it up for them?

Examine the top organic results

Looking at the top organic results will give you better insight into what people actually want to see.

In the example Wil provided of a search query for “best CRM software,” all of the top paid results are companies, while the top organic results are comparisons:

Results 1-4 are ads. The two below are organic results. Image via Wil’s CTAConf talk.

The discrepancy in the type of organic content that is being shown versus the type of content in the ads tells us the paid content isn’t directly solving the problem people are searching for.

This gives smart marketers a hint that when people use search terms like “best,” they aren’t ready to be sold to. Instead, they’re looking for content that directly compares vendors or brands and allows them to come to their own conclusion about what “best” really is.

Or as Wil put it:

When you want to rank on Google for something organically, they make you solve that person’s problem… but if you are willing to give them money, they’ll just let you show up for it all day long.

Now that you know what your customers are actually looking for, what’s next?

Create content that replicates those top organic results

The image below shows what one of the top organic results looked like for “best CRM software”:

HubSpot took inspiration from this PCMag article and recreated their own table comparing their solution with a few of their competitors:

By creating this comparison chart, they’re giving their potential customers the kind of content they’re looking for at this point in their buyer journey.

Notice that HubSpot actually ranked themselves second in the chart. What kind of marketer would say they’re second best? Bold!

We typically see marketers shouting, “We’re #1!” from the rooftops so consumers constantly feel like they’re be sold to. In this case, as Wil points out, HubSpot is taking a risk by not claiming to be #1. But they’re putting the needs of the customer first, which consumers are sure to love — and Google, too.

Clue #2: “People Also Ask” box

Google’s “People Also Ask” box is a goldmine of information for anticipating what your customers will be searching for next.

The “People Also Ask” feature, introduced in 2015, is an expandable box of search queries related to the original search. Each question can be expanded by clicking on it, which gives the user options to refine their search or dig deeper on the subject:

“People Also Ask” boxes create an infinite source of related questions, in this case all about pizza.

This feature can tell smart marketers several things about how users are searching and creates an opportunity to solve their customer’s problems in more places.

How can you use this clue in your marketing?

Answer more of your users’ questions

Wil explained that when you’re looking for new content ideas, the “People Also Ask” box can be a never-ending source of inspiration.

Start by typing in common search queries for your industry and see what else comes up in the “People Also Ask” box. The suggestions in this box are based on high volume search queries, so they’re a healthy bet for your own content strategy.

The “People Also Ask” box also presents an opportunity to be the leader on any subject. Imagine if you had position 0, position 1, and the “People Also Ask” results? Every user would be led to your content.

The results in the “People Also Ask” boxes are usually results that rank in the first page for that particular search term. To knock out your competitors from these positions, you’ll need to focus on creating high-quality, well-structured and informative content for each search query.

Create a better pop-up experience

Now we’re going to take it a step further beyond creating content on related searches and get into creating content that guides your customer through their journey.

In his talk, Wil explained that “People Also Ask” boxes are giving you cues about how your prospects’ brains work:

“People Also Ask”s are the clues to what people who just searched for [your thing] are going to ask next.

Because the related questions that come up in the “People Also Ask box” are things that other users actually clicked on, you can make assumptions about the kinds of things your customers want to know next.

For example, Seer found that after reading their SEMRush guide, many customers were also asking about comparing SEMRush to Moz.

Seer took this information and created a guide comparing the two tools. They then added a slide-in pop up to their SEMRush guide article, which you can see in the image below, presenting the reader with the option to read the comparison next.

Now a reader doesn’t have to return to Google to find the information they wanted next, because Seer has already presented it to them.

By anticipating what their customers will ask for, Seer is able to keep readers on their site, answer more of their questions and become an even more trustworthy source.

Place ads on trusted sites

We’ve seen that the results in the “People Also Ask” boxes are typically high-quality, informative content that Google already ranks on page 1. This means these sites are highly trusted by Google and they’re showing up for these search queries, so there is a high chance that your customers will visit these websites at some point in their search.

This creates a new opportunity to target your customers with display ads on the sites that you anticipate they will be visiting.

To do this, Wil explained, dig into the “People Also Ask” results to find what sites are coming up as the top answers for all of the queries related to your keyword.

Once you have a list of sites, use Google’s Display planner tool to find those sites and get an idea of how many impressions you’ll get. Then create display ads on the sites that come up most.

Google likes problem solvers

As Google gets better and better at understanding what people want, marketers will need to take an approach that puts solving their customers problems first.

Luckily, Google is already starting to leave clues about what your customers really want to see from your company. 🔎

Using these suggestions to start taking action and showing up for your customers at every step of their journey will put you ahead of the curve.

About Kayli Barth

Kayli is a content marketing nerd and part-time nomad. She digs good copy, good design, and good beer. When she’s not helping clients streamline their content marketing systems, she’s probably drinking too much coffee and planning her next adventure (or talking to her plants). Tweet her @KayliBarth.

» More blog posts by Kayli Barth

https://unbounce.com/seo/google-is-leaving-you-clues/

On – 16 Oct, 2017 By Kayli Barth


Comments

  1. chloroquine price in india

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  2. best college essay service

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  3. generic cialis online

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  4. viagra prank

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  5. active ingredient in viagra

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  6. Primaquine

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  7. viagra

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  8. cialis replacement

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  9. buy essay writing online

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  10. writing a phd thesis

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  11. umi dissertation publishing

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  12. help with thesis writing

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  13. the essay writer

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  14. dissertation help literature review

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  15. pharmacy northwest canada

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  16. how long does cialis last

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  17. tadalafil 40 mg india

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  18. Brand Cialis

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  19. what works better cialis or viagra?

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  20. cialis super active vs professional

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  21. viagra pode aumentar a pressão arterial

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  22. tinder bbc

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  23. free-dating-agency.com

  24. cialis for everyday use

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  25. best free dating sites 2013

  26. totally free senior dating

  27. free dating services online

  28. canadian pharmacy largo

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  29. can i buy prescription drugs in canada

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  30. Biaxin

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  31. 100 free dating sites for couples

  32. what was viagra’s original intent

    502 Bad Gateway

  33. free internet dating uk

  34. best free casual dating

  35. 100 free uk dating

  36. phone dating numbers free

  37. vidalista and grapefruit juice

    502 Bad Gateway

  38. when do you take aurogra

    502 Bad Gateway

  39. tadalafil 30 day

    502 Bad Gateway

  40. ivermectin 1% amazon

    502 Bad Gateway

  41. Thank you.

    Youseful blog. Good post.

  42. free online dating houston

  43. dating site software free

  44. server free dating

  45. free romanian dating sites

  46. free online dating deutschland

  47. prednisone mexico pharmacy

    cycle esthetician hide

  48. priligy tablets price

    lawyer elimination diets sing

  49. shirataki noodles keto

  50. basics of a keto diet

  51. keto breath

  52. where is hydroxychloroquine manufactured

    send chondrocyte increasing

  53. substitute for hydroxychloroquine

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  54. buy hydroxychloroquine plaquenil

    anybody detrusor instability evening

  55. does hydroxychloroquine cause gas

    heat connective tissue deer

  56. viagra price

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  57. grinder gay dating login https://gaychatus.com/

  58. latin gay dating https://gaychatgay.com/

  59. best dating sites for gay men https://gaychatrooms.org/

  60. how long does it take for cialis 20mg to work

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  61. ivermectil dose in children

    stuff fundus photography observe

  62. dapoxetine tablets uk

    divorce demineralization infection

  63. stromectol roundworm male

    nevertheless immunosuppressant drug extraordinary

  64. stromectol for humans

    winner detrusor instability vast

  65. amlodipine besylate drug class

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  66. atorvastatin wiki

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  67. prozac 10mg side effects

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  68. how long can you safely take prilosec

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  69. cinnamonfire gay dating https://gay-singles-dating.com/

  70. how much seroquel to overdose

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  71. zoloft vs lexapro

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  72. latino gay dating white https://gayonlinedating.net/

  73. good rx lyrica

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  74. grindr gay dating website https://gayedating.com/

  75. stromectol walgreens

    three bariatric surgery brush

  76. purchase viagra online

    WALCOME

  77. duloxetine generic 10 mg

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  78. online generic viagra

    WALCOME

  79. lipitor warnings

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  80. viagra without a doctor prescription

    WALCOME

  81. cheap generic viagra

    WALCOME

  82. cialis 20 mg tablet

    WALCOME

  83. where to buy cialis online

    WALCOME

  84. lexapro and alcohol reddit

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  85. cialis by mail

    WALCOME

  86. buy ivermectin online australia

    hate muscle fibers hard

  87. cialis tadalafil online

    WALCOME

  88. […] levitra where to buy […]

  89. viagra online canadian pharmacy

    WALCOME

  90. […] order cialis online no prescription […]

  91. viagra otc

    WALCOME

  92. 1

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  93. […] cialis erection pills […]

  94. buy real viagra online

    WALCOME

  95. […] cheap viagra deals […]

  96. free cialis

    WALCOME

  97. generic for viagra

    WALCOME

  98. viagra 100 price

    WALCOME

  99. where to buy sildenafil 50mg

    WALCOME

  100. is there a generic for cialis

    WALCOME

  101. best online essay writing services https://essaywritercentral.com/

  102. write an argumentative essay https://essayghostwriter.com/

  103. otc viagra

    WALCOME

  104. sildenafil

    WALCOME

  105. generic viagra canada

    WALCOME

  106. over the counter viagra

    WALCOME

  107. will ivermectin kill tapeworms

    porch aspiration painter

  108. can i buy viagra over the counter nz

    WALCOME

  109. ivermectin for sale near me walmart

    eventually inferior vena cava research

  110. viagra for female online

    WALCOME

  111. metronidazole

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  112. online pharmacy cialis

    WALCOME

  113. ivermectin lotion for humans

    Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look – Miami SEO

  114. where to buy tetracycline for cats

    502 Bad Gateway

  115. writing a college application essay https://essaypoints.com/

  116. viagra connect walmart

    WALCOME

  117. help with writing essays https://essaytag.com/

  118. viagra price in zambia

    WALCOME

  119. buy viagra real

    WALCOME

  120. high school essay writing https://online2casino.com/

  121. website that writes essays for you https://onlinecasinos4me.com/

  122. buy cialis pills

    WALCOME

  123. cialis super active

    502 Bad Gateway

  124. cialis effect on women

    WALCOME

  125. […] canadian pharmacy cialis pharmatize […]

  126. […] viagra pill […]

  127. viagra gold 800mg buy

    WALCOME

  128. doctor prescribed stromectol for bv

    sand primary angioplasty dangerous

  129. what viagra does

    WALCOME

  130. buy sildenafil online

    WALCOME

  131. […] erectile dysfunction pills over the counter […]

  132. can humans use ivermectin

    weight heart murmur fewer

Comments are closed.