How Do Facebook Ads Work for Small Business? | Social Media Today – Miami SEO

How Do Facebook Ads Work for Small Business? | Social Media Today

How Do Facebook Ads Work for Small Business? | Social Media Today“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.

Sound familiar?

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

In this post, we’re going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

Facebook Ads Work Well Because…

Facebook’s ad targeting enables you to drill down to any audience. With more than 2 billion monthly active users, every consumer market imaginable is on Facebook. The Social Network is simply too big to ignore – yet that’s exactly what so many small businesses are doing.

If you’re ignoring opportunity through paid Facebook ads, chances are you’ve been burned in the past – and we get it, a lot of advertisers have been. This is a common problem for many novice advertisers, which stems from the fact that figuring out the basics of Facebook advertising is relatively simple. And while simple is often good, it’s not in this case.

The ease and simplicity of Facebook’s entry-level ad products has created a problem – just about any motivated SMB owner can hop on Facebook and figure out how to boost a post. But using the standard “Boost Post” feature isn’t likely to generate significant sales.

This results in a lot of amateur Facebook advertisers feeling like they’ve just burned $5 here and $10 there for… what? a few extra likes and impressions?

With $50 spent and nothing to show for it, a lot of small business owners have decided Facebook’s the last place they want to spend their limited marketing dollars – but the flaw is in the process, not the platform.

So, How Do Facebook Ads Work?

Boosting posts for reactions, shares, and comments is fine, but if you want to get sales from your Facebook ad efforts, then you need to provide an offer that’s either free, or so well-priced that it’s practically a no-brainer for your target market. Your Facebook sales funnel may look something like this:

1. Set up a Facebook audience

This can be done within Facebook’s Power Editor, you can customize your audience to include/exclude users based on age, location, relationship status, page affinities (e.g. the user “likes” other pages similar to yours), job title, household income and so much more.

Note: Power Editor, if you haven’t used it, is where serious advertising happens. Using the ‘Boost Post’ feature within your Facebook Page only enables you to increase reach among the people who ‘Like’ your page. Power Editor lets you do much more, including creating custom audiences, advertising on Instagram, and testing different versions of the same ad.

2. Create a free offer for your audience

This is the hook that earns their trust – it may be a free eBook, course, trial membership, or even a free physical product that you mail. The goal of your Facebook ad is to get the user over to a landing page where you secure their email address in exchange for the free offer.

3. Offer a small upsell

Once your user acts on the free offer, show them a small upsell product. Your profit margin on this minor upsell should ideally be priced to cover the cost of your Facebook ads. Assuming the right conversion rate, the result is free lead acquisition.

4. Sell via email, retargeting, etc.

Now that you’ve earned your lead’s trust, it’s time to sell them the real product. You can do this via email, phone or any other ‘direct’ methods now available to you from the free offer, or you can use a Facebook Pixel to retarget the user with ads. The Facebook Pixel is a small snippet of code you embed on your site. When a Facebook user visits that page (in this case it may be the completion page from your free offer), they’re now “tracked,” allowing you to serve ads specifically created for them.

Other Key Considerations for Facebook Advertising

Define budget and spend 

Facebook enables you to retain complete control over your money. As an advertiser, you can define how much you want to spend – you have the option to set a daily budget or limit the budget over the life of the campaign.

You can also tell Facebook what you’re willing to spend per click. This is a great option for businesses that already know what a lead is worth to them.

Test, test, test

Within Power Editor, you have the option to test multiple ads, modifying just one component at a time to see which version produces the best ROI.

For example, one ad may use a different headline (all else remaining the same), another a different image, another a different call-to-action button, and so on.

By serving these variations to the same audience pool, you can figure out which ad generates the best results. Furthermore, you can test identical ads with different audiences.

Strategy > Budget 

You don’t need a giant budget to advertise on Facebook. Once you learn the ins and outs of creating audiences and A/B testing ads, you can improve your accuracy, which results in lower costs per action.

Facebook makes a lot of money on amateur advertisers blindly using the ‘Boost Post’ function. Learning to use Power Editor can result in much more effective use of your Facebook advertising budget.

Understanding Types of Facebook Ads

In this post, we’ve primarily discussed why Facebook ads work for driving traffic to a website (Facebook calls these Traffic ads.), however, there are many additional ad types, including:

  • App Installs
  • Brand Awareness
  • Conversions
  • Engagement
  • Lead Generation
  • Reach
  • Store Visits
  • Video Views

All of these ad types serve a unique purpose, from audience growth to making sales. As you learn more about Facebook advertising, you’ll learn how different ads can help you achieve different goals.

Ultimately, the success of your Facebook advertising efforts will depend on your commitment to learning Facebook Power Editor and best practices (or partnering with an experienced agency that already has these skills).

On – 01 Jul, 2017 By EmilySandbergGold


  1. chloroquine mexico

    How Do Facebook Ads Work for Small Business? | Social Media Today – Miami SEO


    How Do Facebook Ads Work for Small Business? | Social Media Today – Miami SEO

  3. no prior prescription required pharmacy

    502 Bad Gateway

  4. hydroxychloroquine by state

    502 Bad Gateway

  5. tinder bio guys

    How Do Facebook Ads Work for Small Business? | Social Media Today – Miami SEO

  6. dating scotland free

  7. fire free dating

  8. free download dating site

  9. online dating free site

  10. free christian dating sites reviews

  11. 100% free to chat dating sites

  12. play free sim dating games

  13. free ts dating site

  14. new online free dating site

  15. free online single dating

  16. 100 free online local dating sites

  17. free amputee dating sites

  18. dating sites for free for kids

  19. free online dating with no fees

  20. keto bread recipes

  21. what fruits can you eat on keto diet

  22. what is the keto diet

  23. guy steals gay dating sign

  24. japanese gay dating website

  25. gay dating sim site

  26. gay dating sites t

  27. gay guy dating websites

  28. safe gay dating sites

  29. gay christian singles dating

  30. ohmojo gay dating gay massage

  31. help writing a essay

  32. writing persuasive essays

  33. help writing essays

  34. writing a argumentative essay

  35. essay writing service usa

  36. write essay for you

  37. best casino online usa

  38. bingo casino online

  39. casino online real money usa

  40. real casino games online

  41. write a college essay

  42. custom writing essay

  43. essay writing company

  44. 3d toddler sex games

  45. strategy sex games

  46. animated furry sex games

  47. erotic pleasure sex games

  48. 3lucrative

  49. gay dating games

  50. gay video chat tumblr

  51. mature gay chat

  52. completely free gay dating sites

  53. all free 777 slots games

  54. dancing drums free slots

  55. best penny slots to play

  56. goldfish casino slots free

  57. top dollar slots in vegas

  58. mail slots for doors

  59. free 777 slots no download

  60. writing dissertation service

  61. doctoral dissertation help questions

  62. dissertation help service books

  63. writing implications in a dissertation

  64. 2unwisely

  65. doctoral dissertation help history

  66. dissertation acknowledgements

  67. how long is a dissertation paper

  68. dissertation help methodology

  69. dissertation paper writing service

  70. online casino usa no deposit bonus

  71. online casino no deposit bonus

  72. four winds casino online

  73. online casino real money no deposit bonus codes

  74. online casino no deposit free spin

  75. river belle online casino

  76. wind creek casino wetumpka online games

  77. casino online michigan

  78. el royale online casino review

  79. four winds online casino promo code

  80. las vegas online casino

  81. golden nugget casino online

  82. online casino free bonus

  83. online casino like chumba

  84. speaking rock casino online

  85. business class vpn service

  86. best free vpn for firefox

  87. vpn free trial no credit card

  88. buy vpn with gift card

  89. buy hidemyass vpn

  90. best vpn for ipad

  91. vpn free ip address

  92. free gay dating older men

  93. connecting singles dating site

  94. best free date sites

  95. interracial dating site

  96. free datings site

  97. legit casino online

  98. live casino online

  99. casino online com

  100. gay universe men chat

  101. gay boy jack off cam chat

  102. line group chat gay tampa

  103. google zoom gay chat room

  104. free gay chat line live

  105. gay webcam and chat

  106. free gay random webcam chat

  107. good chat to meet gay bimarried

  108. open gay chat rooms

  109. someone to write my paper

  110. websites that write papers for you

  111. paper writing service superiorpapers

  112. buy college papers online

  113. buy a college paper

  114. academic paper writers

  115. finished custom writing paper

  116. website that will write a paper for you

  117. can i pay someone to write my paper

  118. custom college papers

  119. college paper service

Comments are closed.