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    February 21, 2017

    How Local SEO Helps Small Businesses

    Owning and operating a business is a hard proposition. You have to develop a product or service that people want. You have to find out what a fair value for that product or service is and then devise a business plan that will allow you to profit from it. You have to fight competition that exists and already has market share, and also competition that is new and on the rise. But most importantly people have to KNOW your business exists, and they have to UNDERSTAND why they should do business with you and not someone else.

    For small businesses getting a foothold in the business world can seem nearly impossible. So many small businesses fail because they cannot gain enough traction or market share to exist long enough to get a fair chance. The biggest problem they face is people finding out about what they offer, or even that they exist. You can have the greatest product ever invented at an extremely affordable price, but if people don’t know about it, what good does it do you? People can’t buy things they don’t know about, or patronize a business that doesn’t exist.

    That is why local SEO can help a small business so much in today’s world. Localized SEO practices can help people, not just any people but people in your neighborhood and area, find out about your business. Excellent local SEO can even find qualified impressions, or get the attention of local people who are most likely to purchase your products or services. A recent Survey given by Search Engine Land yielded results that said that over 85% of modern day consumers find local businesses to patronize on the Internet. For years many surveys and polls have shown that over 75% of consumers research businesses online before they make any type of purchasing system.

    This means to find customers today you need to have an online presence and you need to be found online or you just doomed yourself to fighting for less than 20% of the possible market. That is a recipe that will quickly doom a business to failure. It doesn’t give a small business even the remotest fighting chance. If you cannot be found online as a small business today, why bother opening your doors?

    To be found online means that you must utilize SEO (Search Engine Optimization) so that search engines will rank your site and your online material. People look for businesses by searching through search engines like Google or Yahoo. If they want Pizza they may simply type ‘best pizza in Miami’ into a search query to find tasty nearby pizza. The better your SEO, the better your keywords are found and used, the higher the search engine will rank you. So if your SEO highlights the fact that you have tasty pizza you will be easier to find online.

    But what good does it do you if someone in Kendall is looking for pizza if you own one small shop in Wynwood. This is where local SEO will help you find the customers who are looking for you. A skilled SEO marketing firm in Miami or expert will be able to use many techniques to highlight local SEO so your business is found, and is found by the people near you who you can actually convert to sales.

    If you would like to find out how you can increase the visibility of your business visit https://andlocal.org or call 305-322-2753 and talk to a Local SEO expert.

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