SEO and Content Marketing – It’s a Match! – Miami SEO

SEO and Content Marketing – It’s a Match!

SEO and Content Marketing - It's a Match!

If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase relevant traffic to your website and improve user experience.

Businesses tend to think of SEO and content marketing as completely separate departments, keeping them apart like two naughty children. In fact, when allowed to work together, they form something quite magical.

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive action.” However, around the same time that people were outside chanting “content is king”, companies started littering their website with as much content as possible, often favouring quantity over quality.  By ignoring the key objective of content marketing, businesses quickly found that their content was driving little traffic to the website, and probably zero action.

This is where search engine optimisation (SEO) comes in. A lot of businesses admit they don’t know what SEO is, and a lack of understanding often means that it’s left out of website discussions. Sure, there are many complicated technical elements to SEO, not to mention Google changing the goal posts regularly with their algorithm updates. In its simplest terms, SEO is finding and implementing ways to increase your website’s rankings in search engines – the two main ranking factors being relevancy and authority.

SEO not only discovers how to become more visible in the SERPs, but also uses analytics and research to identify relevant, highly searched for topics, paving the way for engaging content which will drive those desired actions.

Is Content Still King?

The answer to this is yes, and it may even be starting to earn its regal title with nearly 90% of marketers saying that they use content marketing. However, businesses are quickly learning that content marketing alone isn’t going to satisfy the requirement for driving traffic to their website.

By involving SEO in your content planning, you can find out exactly what people want and give it to them. Doing your research and making sure your content is targeted can help your website to rank higher in the search engines and build a stronger brand.

content is king

This isn’t to say that we need all content marketers to start reading up on SEO. Each require different skills and knowledge, and there are clear differences between the two.

  • SEO is more technical. You are researching and implementing improvements based on search engines crawling your content, not actual human feedback. Now, with the fast evolution of machine learning, the search engines have become much more user-focused to match results with customers at various stages in the purchasing funnel. The process is often very statistical and analytical, and as an SEO specialist, you’ll find yourself getting very familiar with Google Analytics and Keyword Tools.
  • Content is broader and more emotive. Content is ultimately drafted with the target audience in mind and written in a way to engage a real human mind. You’re up against a lot of content and blogs out there, so content marketing is more about establishing that differentiating factor, writing something that will stand out from the crowd.

The problem is that SEO and content marketing teams often working in silo. Here, we share some insights into how integrating your SEO and content marketing can increase relevant traffic to your website and improve user experience.

Machine Learning Is Changing the SERPs

Machine learning is not a new concept, it’s been around for a few years now. However, we’re only just starting to see the impact it’s having on all of the valuable SEO work we’ve been doing. Instead of dealing with all of the Google algorithm updates, machine learning is changing the way search results are being displayed, putting the user first. Machine learning is a part of artificial intelligence (AI) and uses algorithms that enable computers to learn over time. This means that the search engines will be able to connect great content with customers at different parts of the decision-making funnel.

Therefore, very different SEO and content marketing strategies need to be developed for various stages of the funnel. An example of this would be if someone is thinking about getting a new hairstyle. They will perhaps head straight for a search engine and type “best hairstyles for long hair”. Creating specific content for search engines is more important than ever. The expectations and the attention spans of the consumer have changed. Customers now have a better idea about what they want, thanks to the information available to them. However, they want it right now, and they want technology to do the work for them. Looking back at our example of searching for a new hairstyle, they will expect to type in “hair salon” without a location and be presented with a different, more specific set of content: name, address, ratings, website and directions.

content_seo

 

Creating Valuable, Relevant Content

You simply cannot plan a content marketing strategy without SEO. To get maximum engagement and views of your content, it needs to be found. This isn’t just down to whether the page is optimised, it is the optimisation of the whole website. As mentioned earlier, your ranking is based on two main factors: relevancy and authority.

Similarly, if you flip this on its head, you also can’t have SEO without words, articles, or meaningful text. With the internet being much more focused on providing a user-led experience, search engines like Google have already been rolling out changes in their search algorithms to penalise websites for low quality or irrelevant content.

Optimising Existing Content

Existing content that isn’t getting you the right results needs a nudge from SEO. Conducting a full crawl will help identify some of the common factors affecting your ranking, and how to fix them. Some of these might be:

  • Duplicate content: copying content across your website is not only lazy, but damaging to your visibility. To create the best user experience, search engines won’t show multiple pages with the same content, so it will choose the best version, resulting in traffic loss.
  • Confusing titles and headings: using Webmaster Tools, you can identify what search terms people are using to get to your website. You might find that it’s worth repurposing your content to focus on a different keyword which is driving more traffic to your website.
  • Internal links: when identifying pages with high authority, linking these within the pages of other low performing pages can help spread link equity throughout the website. It also helps your website visitors navigate through your website.
  • Bad user experience: optimising pages using SEO techniques alone might get you some good traffic, but if your bounce rate on your highest visited pages is above 70%, there is a chance your content relevancy and CTAs need reviewing.

content marketing and user experience

Do Your Keyword Research

Search engines today are more focused on creating an environment that puts the user first. This means that repeating high volume keywords throughout your copy – also known as keyword stuffing – will no longer help your visibility. A high-performing website that can be used as a conversion tool needs to have engaging content, but it also needs to be found in the search engines.

Keyword research and analysis helps you to get into the minds of your potential customers. By linking SEO and content marketing, you can clearly define your target audience and the key terms, phrases and questions they have, and the topics they like to read about. As more people turn to search engines to ask questions (especially on mobile), SEO and content marketing teams need to change their keyword strategy to research these longer tail phrases, and create relevant content that answers these questions.

This doesn’t just stop with attracting people to your website, keyword research should also be used to analyse the behaviours of your audience at different points of the decision process. This allows you to create a content plan based on the needs of these different processes and drive more conversions or sales.

content_seo

Link Building

The quality/authority of inbound links is still the number one ranking factor for organic search. Link building is the process of getting links from other websites, with content playing a key part in the success of this. However, with the excessive amount of content available nowadays, it’s hard to know how to cut through the noise and reach your audience. By integrating your SEO and content marketing approach, you will find that your content becomes a lot more relevant to bloggers and other websites, who will feature your content, increasing the number of links back to your website.

Before you go racing off littering your website with links, remember that it’s quality, not quantity. The higher number of quality links you have linking through your website, the higher your rankings will be. Extra ranking points if your content is considered to be of great use to your audience!

Driving Action

A big part of getting a potential customer to make a decision on your website is whether they trust you. Linking SEO techniques with content planning helps businesses to create engaging thought-leadership style content that speaks to their needs. Then, all you need is a decent conversion strategy to turn these into customers.

In conclusion, content marketing without SEO is like a king without its queen. They compliment each other in getting desired information to the consumer fast, and in the exact format they want. There’s a ton of content out there on the internet, and SEO offers a nice little shortcut to your potential customer, saving time and money on alternative marketing methods. As time goes by, technical SEO will be less human focused, and machine learning will involve detecting and fixing the problem instantly. This means that optimised content marketing, targeting consumer intent will be the way forward for any digital marketing human.

To speak to a digital marketing human about developing a smart SEO and content marketing strategy for your business, contact us today.

https://www.hallaminternet.com/linking-seo-content-marketing/

On – 12 Oct, 2017 By Andrea Blair


Comments

  1. where to buy generic viagra online

    SEO and Content Marketing – It’s a Match! – Miami SEO

  2. vidalista 20 mg tablet costs

    502 Bad Gateway

  3. tinder something went wrong try again later android

    SEO and Content Marketing – It’s a Match! – Miami SEO

  4. viagra dosage for 70 year old

    SEO and Content Marketing – It’s a Match! – Miami SEO

  5. christian dating for free delete account

  6. free dating andriod ap

  7. latest free dating site 2021

  8. viagra works better than vidalista

    502 Bad Gateway

  9. pharmacy store design layout

    SEO and Content Marketing – It’s a Match! – Miami SEO

  10. when can i take viagra after taking cialis

    SEO and Content Marketing – It’s a Match! – Miami SEO

  11. free russian dating sites

  12. free of cost dating site

  13. free and safe online dating sites

  14. free dating site com

  15. free dating secrets

  16. free dating sites free browse

  17. international dating free

  18. lava dating 24 hours free

  19. free asian women sex dating

  20. free online dating mexico

  21. dating without drama free pdf

  22. keto zone diet food list

  23. how many carbs can you have on keto

  24. 90 second keto bread

  25. viagra and alcohol

    SEO and Content Marketing – It’s a Match! – Miami SEO

  26. cialis soft tabs

    SEO and Content Marketing – It’s a Match! – Miami SEO

  27. vipps certified canadian pharmacies

    SEO and Content Marketing – It’s a Match! – Miami SEO

  28. dating gay pros https://gaydatingzz.com/

  29. cholo dating gay https://gaychatus.com/

  30. gay online dating statistics https://gaychatgay.com/

  31. gay russian dating site https://gaychatrooms.org/

  32. regcialist.com

    SEO and Content Marketing – It’s a Match! – Miami SEO

  33. gay younger for older dating https://freegaychatnew.com/

  34. amlodipine withdrawal symptoms

    SEO and Content Marketing – It’s a Match! – Miami SEO

  35. lipitor drug interactions

    SEO and Content Marketing – It’s a Match! – Miami SEO

  36. depression medication fluoxetine

    SEO and Content Marketing – It’s a Match! – Miami SEO

  37. seroquel medscape

    SEO and Content Marketing – It’s a Match! – Miami SEO

  38. gay alternative dating https://dating-gaym.com/

  39. lyrica patent

    SEO and Content Marketing – It’s a Match! – Miami SEO

  40. gay dating sites online https://gayonlinedating.net/

  41. lexapro vs paxil

    SEO and Content Marketing – It’s a Match! – Miami SEO

  42. viagra cheap

    WALCOME

  43. cymbalta sexual side effects

    SEO and Content Marketing – It’s a Match! – Miami SEO

  44. gay online dating free https://datinggayservices.com/

  45. gay dating nyc free https://gaydatingcanada.com/

  46. 12.5 mg hydrochlorothiazide

    SEO and Content Marketing – It’s a Match! – Miami SEO

  47. sildenafil viagra

    WALCOME

  48. generic viagra canada

    WALCOME

  49. zoloft weight loss

    SEO and Content Marketing – It’s a Match! – Miami SEO

  50. sildenafil 50 mg

    WALCOME

  51. how to buy cialis

    WALCOME

  52. order cheap cialis

    WALCOME

  53. withdrawal symptoms from lexapro

    SEO and Content Marketing – It’s a Match! – Miami SEO

  54. online pharmacy cialis

    WALCOME

  55. viagra alternatives

    WALCOME

  56. viagra for sale online

    WALCOME

  57. generic for viagra

    WALCOME

  58. cialis online uk

    WALCOME

  59. sildenafil 20 mg

    WALCOME

  60. viagra soft sale

    WALCOME

  61. sildenafil 50 mg buy online price

    WALCOME

  62. write narrative essay https://essaywritercentral.com/

  63. buy cialis online safely

    WALCOME

  64. personal essay writing https://essayghostwriter.com/

  65. viagra online cheap

    WALCOME

  66. buy viagra online cheap

    WALCOME

  67. order generic cialis online

    WALCOME

  68. generic viagra online pharmacy

    WALCOME

  69. medicine viagra india

    WALCOME

  70. sildenafil generic 5mg

    WALCOME

  71. viagra cost canada

    WALCOME

  72. how to order cialis

    WALCOME

  73. ivermectin horse paste human dosage

    SEO and Content Marketing – It’s a Match! – Miami SEO

  74. ivermectin for dogs with mange

    SEO and Content Marketing – It’s a Match! – Miami SEO

  75. where to get female viagra australia

    WALCOME

  76. writing a good essay https://essaysnet.com/

  77. essay writing service usa https://essaypoints.com/

  78. ivermectin pharmacokinetics

    SEO and Content Marketing – It’s a Match! – Miami SEO

  79. essay writing service usa https://essaytag.com/

  80. do canadian pharmacies sell viagra

    WALCOME

  81. viagra pfizer 100mg price in india

    WALCOME

  82. essay writing website https://onlinecasinos4me.com/

  83. academic essay writing https://online2casino.com/

  84. tadalafil

    WALCOME

  85. cialis dosages

    WALCOME

  86. how to buy viagra

    WALCOME

  87. womens viagra

    WALCOME

  88. buy sildenafil online

    WALCOME

  89. cheap generic viagra

    WALCOME

  90. usa online casino https://casinosonlinex.com/

  91. real money casinos https://casinoonlinek.com/

  92. best online casino real money https://onlinecasinoad.com/

  93. casino welcome bonuses https://casinoonlinet.com/

  94. write an argument essay https://essaytodo.com/

  95. when writing an essay https://buy1essay.com/

  96. write that essay https://dollaressays.com/

  97. write a conclusion for an essay https://student-essay.com/

  98. viagra sample

    WALCOME

  99. chewable viagra

    WALCOME

  100. pills without a doctor’s prescription

    WALCOME

  101. viagra without insurance

    WALCOME

  102. natural viagra recipe

    WALCOME

  103. viagra gum

    WALCOME

  104. viagra pornhub

    WALCOME

  105. cialis vs viagra

    WALCOME

  106. herb viagra

    WALCOME

  107. cost of viagra

    WALCOME

  108. viagra para mujer

    WALCOME

  109. online sex games https://sexgameszone.com/

  110. viagra cost

    WALCOME

  111. nude party sex games https://winsexgames.com/

  112. viagra generico

    WALCOME

  113. sex games homemade https://sexgamesx.net/

  114. order viagra pills online

    WALCOME

  115. otc viagra

    WALCOME

  116. goodrx sildenafil

    WALCOME

  117. viagra sildenafil

    WALCOME

  118. viagra prices

    WALCOME

  119. viagra pills for men

    WALCOME

  120. 2insinuate

  121. free gay dating skwerts https://gaypridee.com

  122. gay closet dating https://gay-buddies.com

  123. best dating apps for gay men https://gayprideusa.com

  124. gay dating in little rock https://speedgaydate.com

  125. dating sites for hiv black men gay https://gayfade.com

  126. gay chub chaser dating sites https://gaysugardaddydatingsites.com

  127. gay chat las vegas https://bjsgaychatroom.info/

  128. chat gay en espanol gratis https://gaytgpost.com/

  129. gaydar free gay chat https://gay-buddies.com/

  130. christian gay dating app for android https://speedgaydate.com/

  131. buy viagra online without prescriptions

    SEO and Content Marketing – It’s a Match! – Miami SEO

  132. cialis where to buy in las vegas nv

    SEO and Content Marketing – It’s a Match! – Miami SEO

  133. what is the difference between cialis and tadalafil

    SEO and Content Marketing – It’s a Match! – Miami SEO

  134. […] what happens when you put too much ivermectin in a bunny ivermectin injectable bottle contents […]

  135. deal or no deal slots https://2-free-slots.com/

  136. free slots games online https://freeonlneslotmachine.com/

  137. 888 free slots machine https://candylandslotmachine.com/

  138. sims 4 counter slots aom https://pennyslotmachines.org/

  139. free fun slots no download https://slotmachinesworld.com/

  140. sun

  141. aristocrat free slots https://slot-machine-sale.com/

  142. […] cost of viagra canada how long does a man last in bedon while using viagra average […]

  143. scatter slots characters https://download-slot-machines.com/

  144. hollywood fun slots https://411slotmachine.com/

  145. gossip slots tournament https://slotmachinegameinfo.com/

  146. dissertation research help https://buydissertationhelp.com/

  147. phi kappa phi dissertation fellowship https://help-with-dissertations.com/

  148. writing a master’s dissertation https://mydissertationwritinghelp.com/

  149. dissertation acknowledgement example https://dissertations-writing.org/

  150. 1extensions

  151. uk dissertation writing help online https://professionaldissertationwriting.org/

  152. dissertation abstract example https://professionaldissertationwriting.com/

  153. writing a doctoral dissertation https://helpwithdissertationwritinglondon.com/

  154. writing a dissertation abstract https://dissertationwritingcenter.com/

  155. medical dissertation writing service https://examplesofdissertation.com/

  156. writing dissertation service https://writing-a-dissertation.net/

  157. dissertation help in delhi https://dissertationhelpspecialist.com/

  158. help dissertation thesis advice https://customthesiswritingservices.com/

  159. borgata online casino promotions https://download-casino-slots.com/

  160. chumba casino online gambling https://firstonlinecasino.org/

  161. river monster online casino https://onlinecasinofortunes.com/

  162. online casino bitcoin https://newlasvegascasinos.com/

  163. caesars casino free online slot machine games https://onlinecasinosdirectory.org/

  164. no deposit bonus codes online casino https://9lineslotscasino.com/

  165. new online casino with free signup bonus real money usa https://free-online-casinos.net/

  166. casino real money online https://1freeslotscasino.com/

  167. online casino live https://vrgamescasino.com/

  168. online free casino games https://casino-online-jackpot.com/

  169. zone online casino msn https://onlineplayerscasino.com/

  170. casino games online free https://ownonlinecasino.com/

  171. caesar casino online https://casino8online.com/

  172. best free vpn? https://imfreevpn.net/

  173. best free vpn for windows 2022 https://superfreevpn.net/

  174. best vpn for dark web https://rsvpnorthvalley.com/

  175. top dating online sites https://speedatingwebsites.com/

  176. beste dating site https://wowdatingsites.com/

  177. european singles dating sites https://onlinedatingservicesecrets.com/

  178. play free casino games online https://onlinecasinos4me.com/

  179. winstar online casino https://online2casino.com/

  180. pa online casino sign up bonus https://casinosonlinex.com/

  181. ontario calif gay chat room https://newgaychat.com/

  182. gay and bi chat and hookup https://gaychatcams.net/

  183. gay chat rooms black https://gaychatspots.com/

  184. 702 gay chat number https://gay-live-chat.net/

  185. 1-800 contacts refined gay men chat https://chatcongays.com/

  186. chat for free gay webcam https://gayphillychat.com/

  187. free gay chat room by zip code https://gaychatnorules.com/

  188. gay univere men chat https://free-gay-sex-chat.com/

  189. indian gay chat room https://gayinteracialchat.com/

  190. custom papers review https://term-paper-help.org/

  191. paper writing services best https://paperwritinghq.com/

  192. will someone write my paper for me https://writepapersformoney.com/

  193. write my english paper for me https://doyourpapersonline.com/

  194. write my paper for me cheap https://cheapcustompaper.org/

  195. website that writes papers for you https://writingpaperservice.net/

  196. will you write my paper for me https://buyessaypaperz.com/

  197. where can i find someone to write my college paper https://mypaperwritinghelp.com/

  198. write my paper reviews https://essaybuypaper.com/

  199. help writing paper https://ypaywallpapers.com/

Comments are closed.